Top 3 Reasons why being a brand rep is not for me…

Since I received my certification in makeup artistry in 2003, I’ve considered all of the options in where my skills could take me. I could work in a salon or spa, be a crew member for news broadcasts, television shows, or movies, represent a brand at trade shows and cosmetics events, pretty up models for runway shows in places like Milan and Paris…or do all of the above as a freelance makeup artist. The final option is the one I’ve gone with up to this point, and it’s been an enriching career thus far!

Throughout my 9+ years as a makeup artist, I’ve been asked to consider becoming a ‘consultant’ for makeup and skin care brands like Mary Kay, Arbonne, Aloette, etc., and I’ve done just that – consider it. After consideration, I repeatedly come to the same conclusions – regardless of the brand or cosmetics company. Here’s the breakdown.

Why I am not a consultant for a makeup brand:

1. I’m not really a sales-y type of person. I’ve worked in sales for over a decade, and I’ve unfortunately developed some cynicism that I hope will someday fade away into the abyss. Currently, I enjoy customer service, tourism, and working with people, however I am pretty much over the ‘thrill’ of sales.

2. I love being able to test and play with new products! One of the main reasons I became a makeup artist, is because of the actual Artistry and creativity that goes into the work. In this case, I would think that I’d feel much less of an ‘artist’ and much more stifled if I felt I had to exclusively promote a single line of cosmetics.

3. My goal is to be hired for my makeup skill – not my product. I take pride in using products that come from a wide range of price points. Particularly when I’m teaching a private or group makeup lesson, I want my clients to be able to purchase what I recommend, not feel that they have to break the bank to get the look they want. Of course, I’m all for a splurge for that perfect Chanel lipstick, but I’m not expecting everyone to dish out big dollars on product. *I also don’t want people to feel nervous coming to my studio with the worry that I might ‘try to sell them something’.

All of these reasons are not intended to offend anyone who enjoys their position with one of these companies – I definitely understand the positive points of being a consultant. The beauty industry is super fun to be involved in, and I wouldn’t want to do anything else! But please, before you ask a freelance makeup artist to join your company, consider the reasons why he or she may not want to become part of it. And if they graciously decline your offer, you can be assured that the decision has not been made lightly and was 100% thought-out.

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